This was a super fun project to work on as everyone in the product team was in complete sync with one another. The team consisted of a product manager, server engineer, iOS developer and myself. We worked in agile development environment with 2 week sprint cycles. User research and testing had been done prior to me joining the team so there was wealth of information to work with.
My responsibility as UX designer was to set a clear UX vision, map out the user flow that begins with content consumption stemming from user needs, then help users to make purchase decision by surfacing contextually relevant product.
View contents focused on beauty know-how, from the content creators with intent to inform
receptive audience seeking first-hand product knowledge.
Stop searching. Shop the product with ease while watching the tutorial
Watch and shop at the comfort of your living room. Seamless “second-screen” experience
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