Flares began with a vision to create a location sharing platform for people on the go. There are plenty of times when sending text messages become impossible. Walking and texting has proven to be dangerous as you may have seen on YouTube. Texting while driving is a dangerous proposition that has higher fatality rate than drunk driving. Earth-friendly commuters and messengers on bicycle can definitely benefit from sharing their location en route to a meeting or delivering packages.
The goal of the product is to provide a simple user interface that can effortlessly send a quick location data with added context to communicate with friends and family. Current version of flares is an MVP with minimal features to prove out the concept in market. However the app has been featured as one of the best new app on apple’s app store upon launch in late 2014.
Since then, I’ve been iterating on the concept to deliver new and engaging features for optimal user experience with aim to shift the paradigm in text messaging.
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